With Guest Reid Lance Rosenthal


Most of you know I’m into wellness but I’m not particularly earthy-crunchy,” says Dr. Veronica, who nonetheless visited the spread of Rosenthal, a fourth-generation land and cattle, and gained a greater appreciation of the open space.

Reid Lance Rosenthal is a rancher, land expert and land related businessman with a 40 year career as a principal in thousands of land related transactions on two continents. His upcoming anecdotally based book, Land for Love and Money will enjoyably teach much to many about owning and acquiring land, the foundation of the American dream.
His long-standing devotion to wild remote places and to the people – both past and present – is the inspiration and underpinning of all of his writing including his fiction series, Threads West, An American Saga.

Although Rosenthal had a passion for writing and gift for storytelling since he was nine, he followed his family into ranching. It wasn’t until much later that he incorporated his true love into his business by penning romance novels set in the Old West. But not the typical romance book that can border more on the unrealistic.

“I think many romance writers – and there are many good romance writers out there — do create a fantasy, he tells Dr. Veronica. “What I’ve tried to do is create a reality but tell it in an interesting story that is fiction with lots of nuggets of truth in it, things that really happened. And (the) personalities are real. They are authentic.”

His latest novel, Threads West: an American Saga, is being compared to Larry McMurtry’s 1985 Pulitzer Prize winnerLonesome Dove. He also penned the non-fiction Land: For Love and Money and accompanying Green for Green CD-ROM/DVD workbook for those who might be considering joining the more than 28 million land owners and wannabe owners of small and large acreages, farms and ranches across North America. Although the book and workbook are designed to make and save the reader money, land also benefits the wellness of individuals.

“The land is a source of all things,” explains Rosenthal, “It is a source of minerals. It is a source of water. It is a source of food. And the more you understand about the land, the more willing you are to engage in its preservation. When you engage in its preservation – and I know this sounds corny — you are benefitting human kind.”

He points out that the West is the source of 90% of the energy, food and water for the rest of the country.

“The Colorado River is the primary water source for all of Nevada and Southern California,” he tells Dr. Veronica. “It’s important that you manage the land in a holistic manner because from the land flows all of the other assets and aspects.”

Managing without fertilizer and with a minimum of herbicides, human intrusion and human interjection of chemicals allows for a more natural product on which the cows to feast and for growing crops. Remember that whatever is used to grow livestock or crops will end up in your body. Fertilizer, for example, is primarily phosphates and nitrates and while it temporarily promotes plant growth it also transfers to the animals that eat the grass and the water that runs into creeks, where algae growth can be promoted.

We should select grass fed beef over corn fed because the former is high in protein and more natural, especially when fertilizer has been used with corn. Ideally we should consume cows fattened on natural grass and finished on alfalfa as opposed to cows that are finished at the feed lots/slaughter houses, where sometimes steroid injections are given to increase the weight of the cow, which is sold based on the number of pounds.

For years Whole Foods, which isn’t exactly easy on the wallet, has been referred to as “Whole Paycheck.” Dr. Veronica asks Rosenthal why food costs more at Whole Foods and those types of stores. Basically, it comes down to supply and demand.

“Because they can charge more and get paid,” says Rosenthal, explaining that someone selling a true natural product does not have the benefit of using steroid injection for weight gain but still must make a profit after the costs of transportation, packaging, irrigation, etc., are figured in. The solution is to charge a little bit more to turn a profit at the producing stage.

Dr. Veronica knows how spiritually beneficial the land can be. Not too long ago she traveled to Peru, where she visited Lima, Machu Picchu and the Sacred Valley.

“Once I got into the Sacred Valley I went to places where I swore I was in the Garden of Eden,” she tells Rosenthal. “I felt calm, pleasant, loved. It was a wonderful time. This was a time of my life when I was walking through my divorce. It wasn’t a particularly calm time of my life. I went there. I was clam. I went up to Machu Picchu. I experienced the sunrise. I felt like I was in heaven. It was the first time I really understood the energy of what the land is and the spiritual part that they were talking about.”

As she says, one doesn’t need to be in Wyoming or Machu Picchu for this experience. It could be somewhere as urban as Central Park in New York City. It’s one of the reasons she uses land scenery as the desktop background on her computer.

“Land has a healing energy,” Rosenthal says. “If you believe that land is the source of all things then it is the source of all energy. And energy is the basis of wellness. Wellness is physical, mental, emotional and spiritual. You can’t really work on physical wellness unless you get the other three under control.

“If you can find your own special enclave – it doesn’t have to be Wyoming or Peru but it can be Central Park, as Veronica mentioned, or it can be some park near you. It can be your neighbors’ yard. You can start getting in touch with your own feelings by removing the societal trappings which have created all the stress and anxiety in your life and you can get back to the basics of your own energy by tapping into the energy that is the most primal of all, and that is the land.”