Dogs, like humans, have weight issues. Studies have shown that 40 to 50% of dogs are overweight and canine obesity is one of the fastest growing problems in pooches today.

That’s why brands such as Purina’s Fit & Trim, which has fiber from whole grains for digestive health, high quality protein including real chicken to help maintain lean muscle mass and 23 vitamins and minerals including antioxidants for overall good health, are so important.

Purina gets the thumbs up not just for offering Fit & Trim as plenty of competitors offer similar items. But, Purina’s television ad, which shows a woman performing warrior and three-legged dog yoga moves while her beautiful, regal dog looks on, strikes a chord. The message is clear: if the owner tends to his or her mind, body and spirit, they will do the same for their pet.

Obesity in pets can lead to an array of health problems that can be avoided with proper nutrition and daily exercise.